Sales Masters USA, Inc. was conceived eight years ago to fill a niche market need for a sales oriented entity that has a primary focus in finding top flight sales and sales management candidates.

Our current business model has advanced to include other disciplines such as Accounting, Engineering, HR, Customer Service, Marketing, Quality Assurance, and Executive Management. In short, we serve our client base in all aspects of recruiting.





We all know that in business each wrong fork in the road or missed opportunity costs us money. There is nothing equal to the confidence that experience brings. Soundview Business Solutions, Inc., Miller, Abramson and Company, Inc.  and Sales Masters USA, Inc. were founded with the goal of providing you with that experience. A combined 50 plus years of real world business experience will help you recruit, train, and manage superior talent and dramatically improve your productivity, increase your revenues, and grow your profits.
You pick and choose what's best for you. Some of our clients outsource all of their sales and management recruiting to us while most start by selecting just a few critical tasks to have us help them with.
From strategic planning and market direction, through management training, compensation development, recruiting, and motivation, our goal is our client's growth and success. Whatever your requirements dictate, needs require, or budget will allow we can customize a plan which will pay for itself in better management, better people, and better performance.


Scot Stern, Founder and Managing Partner of Sales Masters USA Inc, brings a wealth of management experience to Sales Masters. Scot has a strong background in the office products industry where he has held senior management positions for the past 25 years.

Prior to Sales Masters, he served as President and CEO of Neopost, Inc. a publicly held provider of mailing equipment since 1929. Neopost is recognized as an industry leader and enjoys a solid reputation worldwide for providing inovative mailing solutions to business to business customers. Neopost's USA operations included over $225 million in annual sales revenue utilizing a branch and dealer distribution network. Neopost Inc. has over 330 field sales people and over 1,000 total employees and is part of Neopost SA, a European based company.

Prior to Neopost, Scot served as Executive Vice President of Konica Business Machines and a Management Committee Member, reporting to the Chairman, while managing all of Konica's Direct Division operations. This assignment encompassed sales, service, remanufacturing, field administration, computer products division and distribution. These operations generated over $600 million in yearly revenues through 1,700 employees. Scot has a strong background in Major Account Sales and Konica is well known for their successes in this vital business arena.

Scot also has extensive background in higher tech endeavors as an entrepreneur. He founded Office Equipment International, Inc. and OEI Computers, Inc. and built them from a ground zero start to a successful and profitable industry leader.  He served as President and CEO and, a board member for 18 years and successfully sold the company to Konica and then stayed on as an active member of the Board of Directors and an Executive Vice President of Konica.

Prior to OEI, Scot served as President and CEO at SYSTEL / LEXTEL, a computer hardware and software manufacturer, based in Silicon Valley. LEXTEL, was an industry leader in word processing technologies and printer interfaces. Scot assisted in selling the company to Silver Reed after serving as President and CEO for 6 years.

Scot also served as Vice President of Retail Operations for Gestetner a well known office equipment manufacturer with a dealer and branch network. Gestetner's revenues approached $230 Million in sales for the USA operations and employed 400 plus sales employees.

Scot currently serves on two Boards as an Outside Director.


Jack Signorelli, Managing Partner of Soundview Business Solutions, started his career after being discharged from the U.S. Marine Corps in 1969. He joined Xerox Corporation in Brooklyn, NY as a sales representative, and applying the leadership skills and determination he learned in the Marines he quickly established himself as a top performer. While at Xerox he earned numerous sales awards and promotions and became a Senior Sales Instructor in the prestigious Xerox International Training Center located in Leesburg, VA.

Jack's career continued to reflect greater responsibilities. He ran the National Accounts program for Wang Laboratories in Manhattan, spent seven years with OCE-USA, a $2 Billion Dutch manufacturer of Digital Printers, starting as a Sales Manager and quickly promoted to Branch Manager, and Region General Manager.

Jack also worked at Konica, as their Northeast Region Manager, but was promoted to Vice President of Sales ($300Million in sales, 50 Branch Offices, 300 Sales People). Based on outstanding performance, he was asked to become the President of Konica's Office Products Division.

Jack completed his Fortune 500 career at Monroe where he was Senior Vice President of Sales and Marketing with an international organization operating in Europe, the Middle East, Asia, Africa, as well as North & South America. Jack was responsible for all channel operations including Direct, Dealer, and OEM. His direct reports included 7 Vice Presidents, 2 Directors, and more than 800 sales and field engineering people generating in excess of $300 million per year in new sales revenue.

In all of the positions of even greater responsibility Jack has had, the role he enjoys most is that of mentor. His goal is to take the knowledge through experience he has acquired over the past 30 years and use it to help you and your people learn and perform at a higher level.

Jack currently sits on a number of Boards, public, private, and non-profit.


Tom Desmond, Senior Vice President, Soundview, is a New York City native, began his sales career at the Xerox Corporation after serving a tour of duty in The United States Navy. During his ten year stay at Xerox Tom held numerous management positions including responsibility for Major Accounts in New York City and recruitment and training of sales personnel for the Long Island Branch. His Xerox management career included responsibility for Government, Medical, and Education accounts and creation of a marketing and sales program for introduction of , at that time, Xerox's newest concept in duplicating - the 9200.

After Xerox Tom joined the Paper Industry working for International Paper Company initially as Manager of Merchant Sales and then a marketing position as Product Manager of Coated Papers.

From IP Tom moved to the distribution side of the Printing Paper industry functioning as Vice President of Sales for the New York Division of Alling and Cory Paper Company. His reputation in the industry grew and Tom Left Alling and Cory to become Corporate Executive Vice President of Sales for Ris Paper Company, a $500 million distributor of Fine Papers. During his 11 years at Ris Tom held various management positions including President of the New York Division and Executive Vice President of the Mid Atlantic Division.

Tom feels that his success' throughout his business career were strongly related to his ability to recruit, train, and mold the right people for the right job.


Don Walker, Senior Vice President, Soundview managed the government, education, and medical sales program for OCE-USA in Northern New Jersey for seven years. Subsequently, Don held National Account Sales positions at Sharp Electronics and Ricoh USA.

With an MBA in Accounting, and software sales experience at Quest Software; the Value Proposition that Don provides to his Clients is knowledge of their business applications and Information Technology requirements. Quest Software specializes in Information and Application Availability solutions including: Disaster Recovery and Business Continuity, Database Management, Performance Tuning, Development, Version Control, as well as reporting solutions.

To the extent that Don has a strong Office Products background and software experience; he has comprehensive knowledge of Imaging, Scanning, Document Management, Content Management, and Enterprise Resource Planning Applications. 


Mike Whipp, Sales Masters'  Senior Vice President, has enjoyed a  nearly forty  year frontline  sales  and sales management career with top Fortune 500 companies: Xerox, NCR, EDS, IKON, and Konica Minolta.

Most recently, he concluded a ten year career with Konica Minolta as a respected Branch Manager, Bay Area Metro Manager, Western Region Sales Director, and General Manager.

Mike’s business career started as a Sales Representative for Xerox in 1969 in Cleveland, Ohio. During his seven year tenure he was promoted to Engineering Products Specialist for Northeast Ohio.

In 1977, Mike moved to the NCR Corporation in Dayton, Ohio as an OEM Sales Manager. Following that, he was a Product Manager, and later appointed to Assistant Deputy Director Federal Government Sales. He was ultimately promoted to National Sales Manager   NCR MSD in Mountain View, CA.

Mike became the California Region Manager for Electronic Data Systems (Datacorp Division) based in San Francisco in 1985. After six top producing years, EDS sold the division. Mike opted to return to the copier/printer business, joining Taylor Made Office Systems (later IKON) as a Branch Sales Manager in San Jose.

Mike earned a B.A. in Business Administration from Walsh University in Canton, Ohio in 1969. He met his wife of forty years, Anne, at Walsh.

A United States Marine Corps veteran, Mike served our country for four years during the Viet Nam era as a Sergeant (E-5) infantry squad leader and was honorably discharged in 1967.

Mike has twice been elected President of the Golden Gate Chapter of the Association of Information and Image Management (AIIM). 



Norma Farley, Recruiting Analyst, Sales Masters USA, Inc. coordinates our search activities in the office equipment environment. She searches for candidates to fit our Client's stated requirements and populates our Applicant Tracking System (ATS) and maintains our Client and Job assignment status.

Norma assists all of our recruiters throughout the search process and maintains our systems and procedures in order to assure compliance with Client and Government regulations.  In addition, she maintains our Talent Portal System (TPS) for our website port.



Lisa Miller co-founded Miller, Abramson & Co., Inc. in 1995 after 12 years of recruitment experience that ranged from being a senior researcher for an international search firm to owning and operating her own recruiting firm, LAAD & Co., Inc. Lisa received a B.A. in Social Psychology from Tufts University and an M.B.A. in Marketing from New York University.



Cheryl S. Abramson co-founded Miller, Abramson, & Co., Inc. in 1995 after 20 years of recruitment experience, ranging from owning and operating her own contingency firm, Geller Associates, Inc., to managing the Florida office for Warren Management Consultants, a major international search firm. Cheryl has a B.S. in Psychology from American University. As one of the founders of The Miami Forum, she has been active in the human resources and business community in South Florida.



Audra Campanella, Vice President, Sales Masters USA, has served in a sales capacity in outside sales with several large pharmaceutical companies. She has proven sales experience in identifying and pursuing major accounts and new business opportunities. 

Audra originally joined Sales Masters in our New England office and learned the business as a successful recruiter.  She relocated to Southern California in June of 2008 and is now focusing her efforts in generating new business opportunities for the group.  

She will concentrate her efforts in the sector of our business specializing in entry to mid-level sales / management assignments. She has a strong understanding of the sales process and is comfortable with all elements of the sales cycle. 





In addition to managing his office, Dave works a full time recruiting desk and has primary staffing experience in the fields of pharmaceuticals, nutrition, and healthcare and has 7+ years of executive recruiting experience. 

Dave began his career in sales with Procter & Gamble, he held several executive level sales and marketing positions with the Schering Plough Corporation and served as a Corporate Vice President with Bristol-Myers Squibb, responsible for both the European and U.S. Internal products division.

Dave has successfully completed searches for both fortune 50 and fortune 200 companies with primary search specialties in marketing, sales, sales management, and marketing research projects.

Dave is a graduate of the University of Cincinnati with a BBA in marketing and also holds an MBA in marketing from Xavier University. 







"Creating winning teams for exceptional companies by finding top quality talent"


Dan Rausch, an executive recruiter with more than 12 years of business, sales and marketing experience, is dedicated to delivering talented candidates in sales, operations, engineering, and quality to key client accounts.


Dan offers clients excellent recruiting experience that has resulted in high performance placement ratios that make him an executive recruiter with a relationship that his present clients want to maintain. He has secured new account relationships with major manufacturers throughout the Midwest. During his first year, he was awarded "rookie of the year", for placing seven candidates in the manufacturing sector in six months.


Prior to entering the executive search and recruiting industry, Dan's career included eight years in sales and sales management working with numerous companies and corporations in Indiana and throughout the Midwest. Dan's sales, organizational, and communication skills were recognized throughout his career, as he won numerous awards for exceptional sales and marketing leadership.

Dan is a graduate of Miami University in oxford, Ohio with a BA in political science, and is a member of the national political science honor society. As an avid runner, Dan competes regularly in 5k races to support local charities. Combining his sales background, competitive spirit, and relationship building skills, Dan is uniquely capable of building recruiting relationships with top manufacturing companies.




David G. Wallace II

Louisville, Kentucky


David works a full time recruiting desk and has primary staffing experience in the fields of IT, engineering, pharmaceuticals, and nutrition. David brings a wealth if it knowledge to his recruiting practice and helps clients with the most difficult it search assignments.

David can readily empathize with client company needs as he has previously started his own companyand was successful in growing it in a rapid fashion.  David spent six years at Marshall University in Huntington, West Virginia majoring in business.




                    Sales Masters USA, Inc.                                                


                                             Sales Masters, Soundview and Miller, Abramson 


All three companies employ "Best of the Best" associates that have the experience and the background to provide our client companies with world class services. Sales Masters, Soundview and Miller, Abramson are all members of The Directory of Executive Recruiters and are listed in the Kennedy Information Directory. 

                                                                    "Partners in Productivity"